Logo design expressing traditional Chinese beauty

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Logo Sketch Bridging the financial market between China and Japan is the slogan of the company, Needs. We used a classic Chinese bridge as the main design element to imply the idea of a river which goes under the bridge, the river being the Financial market. Also, the pronunciation of “NEEDS” in Chinese is similar to that of wisdom in Japanese.

The client and I came up with the design to express the attitude of the company, which is based on the concentration of wisdom derived from all workers in the company to provide cutting edge solutions to their customers. Finally, a logo design expressing classical Chinese beauty was created!

** The image shown above right is a design sketch of the logo creation process.

About Author & Designer

TMCreation is a design studio run by Toshihiro Maruyama specializing in creating corporate identities. Toshihiro focuses on the visualization of conceptual ideas and is also a front-end web designer & developer with a background in sales and marketing. Currently he lives in the Gold Coast QLD in Australia and successfully works with clients both in Japan and Australia.

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